Promoting an online store on the web is extremely challenging. There is an endless list of things every digital marketer should consider before planning out the strategies. Among various factors to note down, one of the most considerable factors is to select from long and short URLs to leave an image as the best SEO agency in Indiain between the competitors and the digital world.
Google work with the purpose to make sure that customers can access the products and services easily that they are finding out on the web. Read this article to know which sort of URL is better according toSEO Company in India.
Google differentiate a long and short URL for e-commerce websites
Day after day, more & more people are taking their business online instead of sticking with the traditional way of marketing their business. When everyone is overlooking the controversy of whether to select a long URL or a short URL and how such selection impacts your search engine performance, you can have a better idea after reading this guide fully. Google makes use of its multitude of tools to align websites properly.
Many times, the website implements a short URL into e-commerce categories that might rank around the top-most ranking pages. Google always wants to ensure that customers can access products or services easily whenever they want and eliminate any challenges that come across the way.
Google adjusts its search results and observes data depending upon the change in users’ search pattern or intent. They help users to find what they are looking for faster than ever.
Therefore, companies should keep their website short for consumers, especially if you handle an e-commerce website. Separation of website category is essential and you can fulfill the motive by keeping categories concise and having a URL that simply accomplishes the needfulness. On the other end, long URLs are hard for users to remember and it will result in a negative effect on the website’s SEO practices.
Never miss considering this in an e-commerce URL
When you choose to implement a consistent theme within your website’s URLs, it will be a smart way to manage the URL length by keeping a less ambiguous experience for the users.
A survey indicates that URLs with 35 to 41 characters able to dominate the search engine records powerfully. However, it doesn’t indicate long URLs are not that effective. It simply shows that short URLs for e-commerce rank in a good position on Google. Although, many companies prefer to keep URLs to limited characters such as below 80 characters. If the URL describes the product, services, or about the page, it will become easy for visitors to have a short idea before they click on the website.
The link that contains keywords could help the consumers know exactly about the web page before they shift their focus towards any other website URLs.
Over to you,
If you still have confusion about whether to choose a long URL or a short one, it would be better to connect with the best SEO Company in Ahmedabad around your region to promote your e-commerce store in the right way.