There are approximately 1.58 billion active websites and 4.45 billion internet users around the world. As a single website among billions, you need to ensure yours stands out. If you’re struggling to generate website traffic, your business could struggle as well.
Here are seven tips that can help you learn how to increase website traffic in 2021. With these tips, you can draw in customers, wow them with your website, and generate leads.
With a strong website marketing strategy, you can even boost business and improve your ROI!
In fact, your website’s design has a 75% influence on your company’s credibility. Nearly 90% of people won’t return to your website after a bad experience.
Make sure your website is working for you, not against you this year. Start getting more customers with these seven easy tips today!
1. Audit Your Website
First, take the time to complete a full audit of your website. You might want to ask someone who is unfamiliar with your site to explore your pages, too. They could help you discover issues you’ve missed in the past.
For example, are your web pages loading quickly? Consumers expect pages to load quickly. In fact, a 1-second delay in mobile load times could hurt conversions by up to 20%.
Meanwhile, consumers who have a negative mobile experience are 62% less likely to make a purchase in the future.
Take the time to review the mobile version of your website while you’re at it. You can check to make sure your site is mobile-optimized by using Google’s Mobile-Friendly Test.
To complete a full website audit, first determine what goals you want to accomplish with your digital marketing this year. For example, do you want to generate more brand awareness? Are you more focused on conversions?
If you want to generate more conversions, you’ll need to make sure it’s easy for people to convert on your site. Make sure your buttons are eye-catching and legible.
A company like Decibel could help improve the customer experience, helping you boost conversions.
You can also audit your site by:
- Looking for and removing useless “zombie” pages
- Improving the user experience (UX)
- Improving the user’s mobile experience
- Speeding up your load times
- Making sure Google can crawl and index your site
- Resolving any indexing issues
- Improving the search engine optimization (SEO) for existing pages
Audit your web traffic regularly to check for any other issues.
2. Create Fresh SEO Content
Search engine optimization (SEO) allows you to optimize your content for search engines like Google. A higher search ranking will position your website in front of more customers. The higher you rank, the more likely potential customers will see you.
These prospective buyers can click on your website, explore your content, and convert!
When learning how to increase website traffic, SEO is an essential tool. In addition to boosting traffic to your site, SEO can also help you:
- Attract high-quality leads
- Boost leads and conversions
- Enhance your brand’s credibility
- Help you look like an authority in your industry
- Position your website above competitors’ on search engines
- Improve your ROI
To create content with SEO in mind, you’ll need to know what keywords your customers use in a search. Then, you can create content for each keyword.
Local SEO can help you attract nearby customers to your business, too. In fact, over 75% of consumers who search for something nearby visit a business within a day.
Create content on a schedule and cover a range of topics to start getting more website traffic.
3. Post Videos
As you start creating content, consider different formats. Videos are easy to consume and very engaging. Google also loves displaying video content as a featured snippet.
Featured snippets appear at the top of a Google search page, before the organic listings. By creating and optimizing videos, you could reach the top of the page. Remember, a top ranking puts you ahead of competitors!
As people see your videos, they can click on your website to explore more content. You can start getting more customers by creating videos for a range of different keywords.
4. Use Pay-Per-Click
Pay-per-click (PPC) ads can also position your website at the top of a search page. PPC ads appear on Google, LinkedIn, Facebook, Instagram, and other platforms. You can create text or display ads to engage your audience.
With PPC ads, you can target customers based on keywords, their location, or other demographics.
Create eye-catching, exciting ads. Use a strong call-to-action (CTA) to encourage people to visit your website. Then, use your landing page to convert visitors into leads.
5. Keep Socializing
You can also share your content on social media. When you write your captions, keep your customers in mind. Consider how they talk.
What gets them excited?
Use a fun CTA in your social media captions. Then, encourage people to visit your website to learn more about your brand and products.
6. Start Guest Blogging
As a guest blogger, you’ll create a blog post for another company’s website. You can add a link to your website within the content, allowing you to draw on someone’s existing audience. Guest blogging allows you to communicate your expertise while getting more website traffic.
You can build your credibility and authority in the industry while drawing in new customers!
Consider working with an influencer, too. They can talk about your product or service with their existing audience and encourage them to learn more.
7. Host a Webinar
As you use these website tips on how to increase website traffic, don’t forget to look at the trends. With COVID-19 keeping people at home, more businesses are hosting virtual webinars.
You can advertise your virtual webinar on social media or through PPC ads. Highlight the benefits of participating in your webinar. What can people learn by signing up?
Don’t forget to send exciting emails about your upcoming webinar to encourage people to visit your website and enroll!
How to Increase Website Traffic: 7 Tips for Online Success
Ready to learn how to increase website traffic this year? Give these seven tips a try! With these tips, you can start getting more customers and improving your ROI.
Instead of falling behind the competition in 2021, you can get leagues ahead!
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